Logo and Identity


New identity and logo

The MCA's visual identity—unveiled on November 11, 2015, along with this redesigned website—is based on a design concept developed for the museum by the distinguished Dutch design firm Mevis en van Deursen and implemented by the MCA's Department of Design, Publishing, and New Media. The identity features a grid, which refers both to the city grid of Chicago and the limestone and cast-aluminum squares that form the facade of the MCA; a color palette of black, white, yellow, and blue; and a new logo. It also includes a new suite of typefaces, developed for the museum by French designer Karl Nawrot. Keeping the concept of a grid in mind, Nawrot created the typefaces by combining squares to form a series of fonts that range from playful to classical and evoke our institutional values and our diverse programs. You can see each of the fonts in the video shown below.


As the video demonstrates, the new identity’s reach will extend beyond concrete visuals and will help clarify who we are—a museum that is smart, playful, and welcoming. It will also allude to who we are becoming—a contemporary art institution par excellence. We hope you love it as much as we do.

Many more of the most exciting elements of our new identity can be seen in the images and the PDF shared below.



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    MCA design director Dylan Fracareta gave members of the press a guided preview of the new identity on November 10, 2015.

    PDF5.88 MB