Logo and Identity

About

Video

About

As the video demonstrates, the new identity’s reach will extend beyond concrete visuals and will help clarify who we are—a museum that is smart, playful, and welcoming. It will also allude to who we are becoming—a contemporary art institution par excellence. We hope you love it as much as we do.

Many more of the most exciting elements of our new identity can be seen in the images and the PDF shared below.

Images

The new MCA Chicago logo is featured here, with white font on a black backdrop. The new font is angular, with a sequence of straight bars used to create what would otherwise be rounded edges.
© MCA Chicago
The new MCA Chicago logo is featured here, with black font on a white backdrop. The new font is angular, with a sequence of straight bars used to create what would otherwise be rounded edges.
© MCA Chicago
The new MCA Chicago logo is featured here, with white font on a black backdrop. The new font is angular, with a sequence of straight bars used to create what would otherwise be rounded edges.
© MCA Chicago
© MCA Chicago

Press

["Rating Chicago’s museum websites,"

Chicago Tribune](http://www.chicagotribune.com/entertainment/museums/ct-websites-museum-ent-1203-20151202-column.html)

"Chicago’s MCA Unveils a New Identity," Eye on Design