CalendarCanceled

Prime Time: TRADEMARK™

  • Museum of Contemporary Art Chicago
    220 E Chicago Ave, Chicago, IL 60611
    map

Announcement

This event has been canceled.

About the Program

Virgil Abloh hosts and coconceives a unique version of the museum’s signature late-night takeover event, Prime Time.

Lineup

MUSIC PERFORMANCES, designed with Vic Lloyd and Virgil Abloh

DJ Pharris
HXLT
Vic Lloyd with special guests

3% LABS

Modify yourself and your stuff in an homage to Virgil Abloh’s “three percent design philosophy” of remixing existing elements to create something new and extraordinary.

  • Modify your merch with screenprint logos and designs in “Workshop,” a lab designed and facilitated by the Teen Creative Agency. Blank t-shirts and totes provided.
  • Modify your money with a Harriet Tubman stamp makeover for your $20 bill.
  • Modify your body with custom airbrush tattoos.

ARTIST-LED PROJECTS

  • Dice Game by Jacklynn Kelsey offers 5’ illuminated cubes for visitors to stack and sort in the museum’s sculpture garden
  • Move Together by Brendan Fernandes prompts participants to create movements alongside professional dancers

Text

Celebrate the ways Chicago’s creative community comes together with DJ Vic Lloyd headlining and producing a live experience in the museum’s main atrium featuring DJ Pharris, HXLT, and cameo performances by Chicago-based artists. Attendees are invited to participate in artist-led, hands-on immersive projects and have special late-night access to the exhibition Virgil Abloh: “Figures of Speech” with its accompanying pop-up store "Church & State." Cocktails and food are available for purchase throughout this exclusive evening.

Announcement

This event is 18+.

Featured images

Off-White™ c/o Virgil Abloh, Spring/Summer 2017, Look 30; Courtesy of Off-White™ c/o Virgil Abloh
Photo: Fabien Montique
Autumn Winter 2019 Off-White Womenswear Runway Show
Photo: Bogdan Plakov
Virgil Abloh at work
Photo: Hanna García Fleer

Featured images of performers

Vic Lloyd for Leaders 1354 x BBC collaboration
Photo: Shaun Andru
Vic Lloyd
Photo: Griffin Gher
HXLT
Photo: Olivia Wolf
HXLT
Photo: Jason M. Peterson
Brendan Fernandes, 2019
Photo: Luke Davis
Jacklynn Kelsey Works, Dice Game, at MCA Prime Time: “Question Everything,” 2019
DJ Pharris
Image courtesy of the artist
“Workshop,” Teen Creative Agency. 21Minus 2019, curated by the Teen Creative Agency
Photo: Torie McMillan, © MCA Chicago

Funding

Prime Time is generously sponsored by: