Prime Time: TRADEMARK™
About the Program
Virgil Abloh hosts and coconceives a unique version of the museum’s signature late-night takeover event, Prime Time.
Lineup
MUSIC PERFORMANCES, designed with Vic Lloyd and Virgil Abloh
- DJ Pharris
- HXLT
Vic Lloyd with special guests
3% LABS
- Modify yourself and your stuff in an homage to Virgil Abloh’s “three percent design philosophy” of remixing existing elements to create something new and extraordinary.
- Modify your merch with screenprint logos and designs in “Workshop,” a lab designed and facilitated by the Teen Creative Agency. Blank t-shirts and totes provided.
- Modify your money with a Harriet Tubman stamp makeover for your $20 bill.
- Modify your body with custom airbrush tattoos.
ARTIST-LED PROJECTS
- Dice Game by Jacklynn Kelsey offers 5' illuminated cubes for visitors to stack and sort in the museum's sculpture garden
- Move Together by Brendan Fernandes prompts participants to create movements alongside professional dancers
Celebrate the ways Chicago's creative community comes together with DJ Vic Lloyd headlining and producing a live experience in the museum's main atrium featuring DJ Pharris, HXLT, and cameo performances by Chicago-based artists. Attendees are invited to participate in artist-led, hands-on immersive projects and have special late-night access to the exhibition Virgil Abloh: “Figures of Speech” with its accompanying pop-up store "Church & State." Cocktails and food are available for purchase throughout this exclusive evening.
Announcement
This event is 18+.
Featured images
Featured images of performers
Vic Lloyd for Leaders 1354 x BBC collaboration.
Photo: Shaun Andru.Vic Lloyd.
Photo: Griffin Gher.HXLT.
Photo: Olivia Wolf.HXLT.
Photo: Jason M. Peterson.Brendan Fernandes, 2019.
Photo: Luke Davis.Jacklynn Kelsey Works, Dice Game, at MCA Prime Time: "Question Everything," 2019.
DJ Pharris
Image courtesy of the artist."Workshop," Teen Creative Agency. 21Minus 2019, curated by the Teen Creative Agency.
Photo: Torie McMillan, © MCA ChicagoFunding
Prime Time is generously sponsored by:
[MKIFMY]( "Read more about MKIFMY")
MCA Book Design. March 12, 2019. "PERSONAL COPY" Louis Vuitton HQ, Paris, France.
Photo: Hanna García FleerAnnouncement
This event has been canceled.