Blog: MCA DNA

Campaigning for The Freedom Principle

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Layers of fading posters announcing upcoming shows or standing as a kind of historical record of those that have come and gone provided the inspiration for what we’re calling the “gig poster” for The Freedom Principle. Inspired by the way these posters live and die in the public eye, we’ve covered parts of our facade with them to announce the upcoming exhibition, which opens July 11 with a free day of activities and music.